Healthy-looking hair starts at the scalp, and the scalp is the part almost everyone skips. It gets shampooed in passing on the way to washing the lengths, and the products chosen for it are usually chosen for what they do to the hair instead.
Build-up is the usual culprit. Styling products, dry shampoo, hard water, and protective styles worn for long stretches all leave residue that ordinary washing does not fully clear. A congested scalp feels heavy and coated, goes flat quickly after washing, and makes everything applied afterwards work harder than it should.
The Neofollics Scalp Therapy range is built around a weekly reset rather than a daily one, used in this order: a peeling serum applied to the scalp to loosen stubborn build-up, an exfoliating shampoo to wash it away, and a nourishing mask left in afterwards to restore comfort. That last step is the one people leave out, and it is the reason the routine can be repeated week after week without the scalp becoming irritated.
Scalp Therapy sits alongside a daily routine rather than replacing it. Most people use it once a week and keep their usual shampoo for the days in between.