Understand your hair and scalp, then choose your routine.
Short, practical guides written by our team. Start with what you are noticing, learn how to use your routine properly, or look at the science behind it.
Noticed a change? Understand it before you buy anything.
Two starting points. Each ends by pointing you to the routine that fits.
Hair GrowthNoticing your hair thinning? Start here, not with a product
What to do in the first month after you notice thinning: how to tell the patterns apart, when to see a doctor instead, and why a routine beats a single bottle.
Read the guide
Scalp TherapyDry scalp or build-up? How to tell the difference
Flaking has two opposite causes, and the product that fixes one makes the other worse. A simple day-after test, and what to do in each case.
Read the guideUsing it well matters as much as choosing it.
Read these in order: the basics, the weekly sequence, then what to expect over time.
How to use the routines
Neofollics is two routines, not six separate products. One is daily, one is weekly, and they run alongside each other. The short version, step by step.
Read the guideThe Scalp Therapy routine, in the right order
Serum first, then shampoo, then a mask you leave in. Most people get at least one of those three wrong, and each mistake costs a different part of the result.
Read the articleWhy a hair routine needs twelve weeks, not three
Hair grows on a slow cycle, and most people quit at week five. What to expect month by month, and how to judge whether something is working.
Read the articleWhy it works, what is in it, and where the numbers come from.
For anyone who wants the detail before they commit.
Why it works
Each product is built to do a specific job in a routine, and every active ingredient earns its place. How the pieces fit together.
Read moreIngredients
The key active ingredients in every formula, chosen for what they do, not for how they read on a label.
See the ingredientsClinical studies
Every percentage on our product pages comes from somewhere. This is where: our own copies of the studies, to read in full.
Read the studiesLatest articles
Why a hair routine needs twelve weeks, not three
Hair grows on a slow cycle, and most people quit at week five. What to expect month by month, and how to judge whether something is working.
Read the articleThe Scalp Therapy routine, in the right order
Serum first, then shampoo, then a mask you leave in. Most people get at least one of those three wrong, and each mistake costs a different part of the result.
Read the articleDry scalp or build-up? How to tell the difference
Flaking has two opposite causes, and the product that fixes one makes the other worse. A simple day-after test, and what to do in each case.
Read the articleNoticing your hair thinning? Start here, not with a product
What to do in the first month after you notice thinning: how to tell the patterns apart, when to see a doctor instead, and why a routine beats a single...
Read the articleStill not sure which routine is yours?
Get a free walk-in scalp check, or book a Scalp & Hair Consultation at one of our two Pretoria salons.
Frequently asked questions
Ordering, delivery and the questions we are asked most, answered in one place.
When to see a doctor instead. Hair loss that is sudden, patchy, or comes with itching, pain or other symptoms should be checked by a doctor first. Our guides are about cosmetic hair and scalp routines, not medical treatment.
Find your guide
Looking for a straight answer on a specific concern? Our hair and scalp guides cover the most common ones, with the products that fit each.