Routine guide
Two routines, not six separate products.
One supports hair growth, one resets the scalp, and they run alongside each other. This is the short version of how they fit together.
Hair Growth
Shampoo and conditioner at least three times a week. The lotion goes on twice a day, wash day or not, and stays on.
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1WashStimulating Shampoo
Work into the scalp, then rinse.
Rinse out3 min on the scalpOn the packWash once with a small amount and rinse. Then apply a generous amount, massage in, and leave it for 3 minutes before rinsing. Use at least 3 times a week.
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2ConditionStimulating Conditioner
Through the scalp and lengths, then rinse.
Rinse out3 minOn the packAfter the shampoo, apply a generous amount to the scalp and hair, massage in, and leave it for 3 minutes before rinsing. Use at least 3 times a week.
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3Every dayStimulating Lotion
Directly onto the scalp, including days you don’t wash. Not rinsed out.
Leave inTwice a dayOn the pack2 to 3 sprays on each thinning area, as close to the scalp as possible so hair doesn’t turn greasy. Massage in with your fingertips; leave on at least 3 hours. Use twice a day.
Scalp Therapy
Exfoliating Shampoo and Nourishing Mask 3 to 4 times a week, with the Peeling Serum first on 1 or 2 of those days. The order matters — the serum goes on before you wash, not after.
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1Before washingPeeling Serum
Onto a dry, unwashed scalp before washing, once or twice a week. Leave it for at least five minutes.
5 min minimum1–2× a weekOn the packApply directly to the scalp and massage in gently. Leave on at least 5 minutes, then wash out with the Exfoliating Shampoo. Use 1 to 2 times a week.
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2WashExfoliating Shampoo
Washes away the serum and loosened build-up — and is used on its own on the other Scalp Therapy days. It takes the place of the Hair Growth shampoo and conditioner that day.
Rinse out3–4× a weekOn the packApply a generous amount to the wet scalp and hair and massage in. Leave on 2 to 3 minutes, then rinse thoroughly. Use 3 to 4 times a week.
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3After washingNourishing Mask
Onto the scalp afterwards and left in. Best left overnight. Not rinsed out.
Leave inBest overnightOn the packOnce the hair is dry, section it and apply a generous amount directly to the scalp. Massage in with your fingertips. Do not rinse — best applied before bed. Use 3 to 4 times a week.
Putting them together
What a week looks like with both
Using both routines means washing most days. Alternate the two shampoos, put the Peeling Serum in front of the Scalp Therapy wash once or twice a week, and keep the lotion going every day.
This is one way to fit the pack directions together — the exact days don’t matter, as long as each product is used as often as its pack says. The Stimulating Lotion and the Nourishing Mask are both leave-ins; follow the directions on each pack.
Planning ahead
How long each product lasts
It depends on hair length and how often you wash — these are the brand’s own figures for typical use. The serum runs out first, so it’s the one to reorder on its own.
Running out mid-routine resets the clock. Reorder a week or two before the figure above.
Shop refillsEverything above, in one box
Start with the full routine
Each routine comes as all three steps together, priced below the three bought separately.
Hair Growth Routine
Stimulating Shampoo · Conditioner · Lotion
Scalp Therapy Routine
Peeling Serum · Exfoliating Shampoo · Nourishing Mask
How long before anything changes
Give it twelve weeks.
The changes usually come in this order, and consistency matters more than any single week. The reasoning behind the twelve weeks.
- Photograph your part
A photo on day one is worth more than your memory of it.
- FirstThe scalp settles
Usually the first thing you notice.
- ThenTexture follows
How the hair feels changes next.
- LastDensity moves
The slowest change — compare against your day-one photo.
Using the products
Common questions
The ones we hear most about the routines themselves. Delivery, salons and everything else are in the full FAQ.
If something is not right
Stop using a product if your scalp becomes sore, red or inflamed, and speak to a doctor if hair loss is sudden, patchy, or comes with other symptoms. Keep products away from the eyes, and follow the directions on each pack — they take precedence over this summary.
Is the Growth Lotion rinsed out?
No. It is applied to the scalp daily and left in.
Is the Nourishing Mask rinsed out?
No — and this is the step people most often get wrong. It is a leave-in, applied to the scalp after washing, and best left overnight.
What order does Scalp Therapy go in?
Peeling Serum first, on an unwashed scalp. Then Exfoliating Shampoo to wash it out. Then the Nourishing Mask, left in. The full explanation.
Can I buy just one product?
You can, but a single product used for a few weeks rarely tells you anything. The routines are designed and priced to be used together for a full hair cycle. Why twelve weeks.
Is this for men or for women?
Both. The routines are chosen by what is happening to your scalp and hair, not by who you are.
Do I have to keep using it?
If you stop, hair gradually returns to the pattern it had before. Worth knowing at the start.
Can I use these while pregnant or breastfeeding?
Check with your doctor or pharmacist before starting any supplement or new scalp treatment during pregnancy or while breastfeeding.
Not sure which routine applies to you?
Ask us, or book a free consultation at one of our salons. We’ll recommend a routine for your hair and scalp.