{"title":"Dry \u0026 Flaky Scalp","description":"\u003cp\u003eDryness and flaking are not one problem, which is why so many people end up treating them with the wrong thing. A genuinely dry scalp feels tight and uncomfortable and flakes finely. A congested one can flake too, while feeling coated and heavy rather than tight — and reaching for something richer will make it worse.\u003c\/p\u003e\u003cp\u003eThe quick test most of our salon consultants use: how does your scalp feel the day after washing? Tight and itchy points towards dryness. Coated, heavy, or flat at the roots points towards build-up. Many people have both at once, in different areas of the scalp, which is normal and worth treating as two separate jobs.\u003c\/p\u003e\u003cp\u003eThe Scalp Therapy range covers both. The Peeling Serum and Exfoliating Shampoo lift what is sitting on the scalp; the Nourishing Mask restores comfort afterwards. Used weekly and in that order, the routine addresses congestion without leaving the scalp stripped.\u003c\/p\u003e\u003cp\u003eIf flaking is heavy, greasy, yellow, or comes with redness, soreness or hair loss, see a doctor or a dermatologist. That pattern can point to a condition that needs treating properly rather than a cosmetic routine.\u003c\/p\u003e","products":[{"product_id":"neofollics-scalp-therapy-exfoliating-shampoo-250ml","title":"Neofollics Scalp Therapy Exfoliating Shampoo 250ml","description":"\u003cp\u003eA deeper weekly cleanse for a scalp that feels coated, congested or heavy. Where the daily shampoo maintains, this one resets.\u003c\/p\u003e\u003cp\u003eBuild-up is not only about how often you wash. Styling products, hard water, and protective styles worn for long stretches all leave residue that ordinary washing does not fully clear. A congested scalp makes everything applied afterwards work harder than it should.\u003c\/p\u003e\u003ch3\u003eKey points\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eA weekly deep cleanse rather than a daily shampoo\u003c\/li\u003e\n\u003cli\u003eHelps lift stubborn residue and build-up\u003c\/li\u003e\n\u003cli\u003eWashes out the Peeling Serum applied before it\u003c\/li\u003e\n\u003cli\u003eStep 2 of the Scalp Therapy Routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse once a week in place of your daily shampoo. Apply the Peeling Serum first, wash it out with this shampoo, then finish with the Nourishing Mask.\u003c\/p\u003e","brand":"Neofollics","offers":[{"title":"250 ml","offer_id":54664346927470,"sku":"NEO-ST-EXF-250","price":680.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/7081\/3038\/files\/scalp-therapy-exfoliating-shampoo-01-front.webp?v=1787870226"},{"product_id":"neofollics-scalp-therapy-peeling-serum-90ml","title":"Neofollics Scalp Therapy Peeling Serum 90ml","description":"\u003cp\u003eThe targeted step of the Scalp Therapy Routine, and the one that starts it. Applied directly to the scalp once a week to help loosen and lift visible flaking and stubborn build-up before you wash.\u003c\/p\u003e\u003cp\u003eThis is the product to reach for when the daily routine is not quite keeping up: when flaking is visible, when the scalp feels tight and coated at the same time, or when a long stretch in a protective style has left residue behind.\u003c\/p\u003e\u003ch3\u003eKey points\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWeekly use, applied directly to the scalp before washing\u003c\/li\u003e\n\u003cli\u003eLeft on for at least 5 minutes, then washed out\u003c\/li\u003e\n\u003cli\u003eHelps loosen visible flaking and build-up\u003c\/li\u003e\n\u003cli\u003eStep 1 of the Scalp Therapy Routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash out with the Exfoliating Shampoo, then finish with the Nourishing Mask to restore comfort.\u003c\/p\u003e","brand":"Neofollics","offers":[{"title":"90 ml","offer_id":54664346960238,"sku":"NEO-ST-SER-090","price":680.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/7081\/3038\/files\/scalp-therapy-peeling-serum-01-front.webp?v=1787870234"},{"product_id":"neofollics-scalp-therapy-nourishing-mask-175ml","title":"Neofollics Scalp Therapy Nourishing Mask 175ml","description":"\u003cp\u003eThe comfort step. A weekly mask that restores moisture and softness to a scalp that feels dry or tight.\u003c\/p\u003e\u003cp\u003eExfoliating without restoring afterwards leaves a scalp worse off than before. This is the step that closes the Scalp Therapy Routine and the reason the routine can be repeated week after week without the scalp becoming irritated.\u003c\/p\u003e\u003ch3\u003eKey points\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWeekly use, after the Exfoliating Shampoo\u003c\/li\u003e\n\u003cli\u003eApplied directly to the scalp and left in — it is not rinsed out\u003c\/li\u003e\n\u003cli\u003eNon-greasy finish, so it can be left on overnight\u003c\/li\u003e\n\u003cli\u003eHelps relieve the feeling of dryness and tightness\u003c\/li\u003e\n\u003cli\u003eStep 3 of the Scalp Therapy Routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSection the hair, apply to the scalp, and leave on. Best applied before bed and left overnight.\u003c\/p\u003e","brand":"Neofollics","offers":[{"title":"175 ml","offer_id":54664346993006,"sku":"NEO-ST-MSK-175","price":680.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/7081\/3038\/files\/scalp-therapy-nourishing-mask-01-front.webp?v=1787870244"},{"product_id":"neofollics-scalp-therapy-routine","title":"Neofollics Scalp Therapy Routine","description":"\u003cp\u003eThe full weekly routine, in the correct order. One listing for all three steps of the Scalp Therapy Routine, at a lower price than buying them separately.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 1 — Peeling Serum (90ml).\u003c\/strong\u003e Applied directly to the scalp first and left for at least 5 minutes, to loosen and lift visible build-up before anything else happens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 2 — Exfoliating Shampoo (250ml).\u003c\/strong\u003e Washes the serum out with a deeper weekly cleanse — the step that resets rather than just maintains.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 3 — Nourishing Mask (175ml).\u003c\/strong\u003e A leave-in comfort step, best applied overnight. It is not rinsed out — that's what makes the routine repeatable rather than drying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSave R245\u003c\/strong\u003e versus buying the Exfoliating Shampoo, Peeling Serum and Nourishing Mask individually.\u003c\/p\u003e","brand":"Neofollics","offers":[{"title":"Default Title","offer_id":54699827855726,"sku":"NEO-ST-RTN-000","price":1795.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/7081\/3038\/files\/scalp-therapy-routine-01-display_c8f6fdf6-1cc8-4c16-bed1-2f7a7e6b792b.png?v=1788891092"}],"url":"https:\/\/neofollics.co.za\/collections\/dry-flaky-scalp.oembed","provider":"Neofollics South Africa","version":"1.0","type":"link"}