{"title":"Best Sellers","description":"\u003cp\u003eThe products that move first. This collection is curated by tag rather than by sales data, so it can be steered deliberately at launch and then reviewed against real numbers once there are enough orders to mean something.\u003c\/p\u003e","products":[{"product_id":"neofollics-hair-growth-stimulating-shampoo-250ml","title":"Neofollics Hair Growth Stimulating Shampoo 250ml","description":"\u003cp\u003eThe first step of the Hair Growth Routine. A daily shampoo that cleanses the scalp and lengths, lifting styling residue and everyday build-up so the scalp stays clear and comfortable between washes.\u003c\/p\u003e\u003cp\u003eAnything you apply to support hair density has to reach the scalp to do its work. A scalp carrying build-up gets in the way of that, which is why cleansing properly is the step that makes the rest of the routine worth doing.\u003c\/p\u003e\u003ch3\u003eKey points\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCleanses the scalp without leaving it feeling tight\u003c\/li\u003e\n\u003cli\u003eFormulated for frequent use\u003c\/li\u003e\n\u003cli\u003ePrepares the scalp for the Conditioner and Stimulating Lotion\u003c\/li\u003e\n\u003cli\u003eStep 1 of the Hair Growth Routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRecommended as part of a complete routine, used consistently for at least 12 weeks.\u003c\/p\u003e","brand":"Neofollics","offers":[{"title":"250 ml","offer_id":54664346567022,"sku":"NEO-HG-SHA-250","price":680.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/7081\/3038\/files\/hair-growth-stimulating-shampoo-01-front.webp?v=1787870186"},{"product_id":"neofollics-hair-growth-stimulating-lotion-90ml","title":"Neofollics Hair Growth Stimulating Lotion 90ml","description":"\u003cp\u003eThe daily leave-in step, and the centre of the Hair Growth Routine. Applied directly to the scalp and left in, it is designed to support the scalp environment where healthier-looking hair grows.\u003c\/p\u003e\u003cp\u003eThis is the product that asks the most of you, because it only works if it is used consistently. Hair grows on a slow cycle, so the honest timeline is a full 12 weeks of daily use before judging what it has done. Our partner salons build that expectation into every consultation.\u003c\/p\u003e\u003ch3\u003eKey points\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApplied directly to the scalp and left in, no rinsing\u003c\/li\u003e\n\u003cli\u003eDesigned for daily use, before or after styling\u003c\/li\u003e\n\u003cli\u003eLightweight finish\u003c\/li\u003e\n\u003cli\u003eStep 3 of the Hair Growth Routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMost effective when used alongside the Hair Growth Stimulating Shampoo and Conditioner.\u003c\/p\u003e","brand":"Neofollics","offers":[{"title":"90 ml","offer_id":54664346796398,"sku":"NEO-HG-LOT-090","price":890.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/7081\/3038\/files\/hair-growth-stimulating-lotion-01-front.webp?v=1787870207"},{"product_id":"neofollics-scalp-therapy-exfoliating-shampoo-250ml","title":"Neofollics Scalp Therapy Exfoliating Shampoo 250ml","description":"\u003cp\u003eA deeper weekly cleanse for a scalp that feels coated, congested or heavy. Where the daily shampoo maintains, this one resets.\u003c\/p\u003e\u003cp\u003eBuild-up is not only about how often you wash. Styling products, hard water, and protective styles worn for long stretches all leave residue that ordinary washing does not fully clear. A congested scalp makes everything applied afterwards work harder than it should.\u003c\/p\u003e\u003ch3\u003eKey points\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eA weekly deep cleanse rather than a daily shampoo\u003c\/li\u003e\n\u003cli\u003eHelps lift stubborn residue and build-up\u003c\/li\u003e\n\u003cli\u003eWashes out the Peeling Serum applied before it\u003c\/li\u003e\n\u003cli\u003eStep 2 of the Scalp Therapy Routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse once a week in place of your daily shampoo. Apply the Peeling Serum first, wash it out with this shampoo, then finish with the Nourishing Mask.\u003c\/p\u003e","brand":"Neofollics","offers":[{"title":"250 ml","offer_id":54664346927470,"sku":"NEO-ST-EXF-250","price":680.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/7081\/3038\/files\/scalp-therapy-exfoliating-shampoo-01-front.webp?v=1787870226"},{"product_id":"neofollics-scalp-therapy-peeling-serum-90ml","title":"Neofollics Scalp Therapy Peeling Serum 90ml","description":"\u003cp\u003eThe targeted step of the Scalp Therapy Routine, and the one that starts it. Applied directly to the scalp once a week to help loosen and lift visible flaking and stubborn build-up before you wash.\u003c\/p\u003e\u003cp\u003eThis is the product to reach for when the daily routine is not quite keeping up: when flaking is visible, when the scalp feels tight and coated at the same time, or when a long stretch in a protective style has left residue behind.\u003c\/p\u003e\u003ch3\u003eKey points\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWeekly use, applied directly to the scalp before washing\u003c\/li\u003e\n\u003cli\u003eLeft on for at least 5 minutes, then washed out\u003c\/li\u003e\n\u003cli\u003eHelps loosen visible flaking and build-up\u003c\/li\u003e\n\u003cli\u003eStep 1 of the Scalp Therapy Routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash out with the Exfoliating Shampoo, then finish with the Nourishing Mask to restore comfort.\u003c\/p\u003e","brand":"Neofollics","offers":[{"title":"90 ml","offer_id":54664346960238,"sku":"NEO-ST-SER-090","price":680.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/7081\/3038\/files\/scalp-therapy-peeling-serum-01-front.webp?v=1787870234"}],"url":"https:\/\/neofollics.co.za\/collections\/best-sellers.oembed","provider":"Neofollics South Africa","version":"1.0","type":"link"}